Stirling is a regular conference speaker on value generation from intangible assets. He was elected and served on the prestigious Institute of Director’s “Economics and Taxation Committee” form 2003 to 2005. The Legal 500 in 2004 described Michael’s skills as “unique” and “of the highest quality”. An independent corporate survey conducted by Euromoney in 2005 recognised Michael Stirling as one of the world’s leading advisers to Multinational companies.

The media regularly calls upon Stirling's perceptive analysis to add insight on sports business and sponsorship issues. His analysis has been featured on: CNN, CBS BBC, ITN, SKY NEWS, Bloomberg and many other international news channels.

Stirling’s authoritative views have been published in many influential media including Wall Street Journal, the Financial Times, Forbes and Newsweek and other international leading business journals.

Stirling founded Global Sponsors to assist rights holders and corporate sponsors to obtain reliable advice on the creation of successful world-class partnerships.